The Bahrain International Circuit (BIC) provides an ideal setting for an automotive centre targeted to the passions and needs of High Net Worth Individuals (HNWIs) with a love of ultra-luxury performance cars. The @bahrain Automotive Center will be located adjacent to the BIC track, and will include two distinct components; a HNWI Auto Club and an Engineering Center.
The HNWI Auto Club will offer members a truly unique, integrated value proposition, combining both practical and social services in a world-class facility. Members will be greeted at the club by their personal relationship manager, who will have arranged for the members cars to be brought out from the onsite storage facility, and prepared for track use. The member and any guests will then have the option of enjoying exclusive access to the world-leading F1 track at the adjacent BIC in a members-only track session. Afterwards, members and guests can retire to the clubhouse to relax and unwind with fine dining and luxurious entertainment facilities while the member’s car will receive attention from a team of fully-accredited, world-class technicians at the in-house Engineering Center.
The integrated venue offers four distinct components; Member vehicle storage, Member only track sessions, Member social club, and Member vehicle servicing.
LOCATION: Sakhir City, Bahrain
CLIENT: Sakhir City Development Co.
SIZE: 500 cars
PROJECT TYPE: Autoracing Facility, Interior Design & Branding, Sponsor Integration & Activation